About Morgan Metz & The Cowboy Insurance™ Way

I grew up in rural Saskatchewan, surrounded by farming, ranching, rodeo, and small business. That background continues to shape how I work today as an Insurance Advisor licensed with ATA Financial Group, serving clients using The Cowboy Insurance™ Way. I understand the realities of life on the farm, at the ranch, on the job site, and in small business — and I share the same respect for hard work, family, and earning a living with your hands.

I work with individuals, families, and business owners in agriculture, trades, construction, and high-risk work who don’t have time for complicated insurance or corporate runaround. Whether it’s life insurance to protect your family, individual coverage to protect your income, or group benefits to support your crew, my role is to simplify the protection side of things so you can stay focused on your work and your people.

We’ll start with a straightforward needs conversation to identify what matters most and build a practical, budget-conscious plan around it. From there, I’ll guide you through the application process and be there to support you if a claim ever comes up — so you’re not navigating it alone.

When injury, illness, or loss shows up unexpectedly, my goal is to take as much stress off your plate as possible. That way, you can focus on recovery, supporting your family or team, and getting back to the life and work you care about — without added financial pressure.