Insurance for People Who Work in Boots

Coverage built for farms, ranches, rodeo athletes and hard-working Canadians

Life doesn’t always go according to plan. As an Insurance Advisor with ATA Financial Group, I help clients protect their financial stability when life throws a curveball — using The Cowboy Insurance™ Way, built for people who work hard and need practical coverage.

I can help you get set up with policies that can pay cash benefits directly to you for things like broken bones, stitches, hospital stays, day surgeries, time off work, physiotherapy reimbursement, and more. These benefits are designed to help cover everyday expenses while you recover, so you can focus on healing instead of worrying about bills.

Who We Are and What We Do

Your Trusted Partner for Income and Lifestyle Protection

I'm dedicated to providing comprehensive income and lifestyle protection solutions to ensure your peace of mind with every ride and every job. I'm here to take the stress of an injury or illness off of your plate so that you can recover quickly and get back to doing what you love without the worry of financial hardships!

Farmers & Ranchers - Whether your operation is big or small, we’ve got you covered!
Rodeo Athletes - It’s not if you get hurt, it’s when! These coverage options help manage financial risk so you can focus on your work and lifestyle.
Ag Professionals - Farriers, Veterinarians, Therapists, Horse Trainers, Consultants... if you work in AG, you’re at home with us!
Horse Enthusiasts - Whether you show and compete on a competitive level or you enjoy trail rides or hobby farming, it’s important to make sure your paycheck is covered!
Small Business Owners & Contractors - Small business owners, trades and contractors! Make sure an income still comes in, even if you get injured or sick!

Our Services

How We Help

Through our process we will help you find the gaps in your current coverage, build a customized plan that matches your needs and get you the coverage that you need while still being mindful of your budget and lifestyle.

Protect Your Pay-Check! Through traditional and non- traditional types of insurance. Meaning we can help
you even if you’ve been told you are hard to insure!
Legacy Planning! Using various types of life insurance we can make sure that your family is looked after! This keeps money in your family’s hands and keeps it out of the governments hands ensuring that everything you’ve worked so hard to build will continue on!
Employee Retention! can help you attract and retain quality employees for your farm or business, using benefit plans that are a tax deduction for you and a benefit for them.

Accident Insurance

Covers you at work, at play, and participating in any recreational activity whatsoever! Pays cash benefits directly to you for things like for hospital stays, broken bones, stitches and day surgeries!

Disability Insurance

Gives you coverage 24 hours a day. If you can't go to work due to an injury or an illness, have peace of mind that you have your income is protected!

Critical Illness Insurance

Make sure you have the resources necessary to protect your family against an unexpected illness. Our critical illness and cancer care policies will do just that!

Travel Medical For Sports

Make sure you are covered when you are travelling out of province or country for Rodeo and other High Risk Sports and Activities.

Group Benefits Coverage

Health and dental coverage made especially for farms, ranches and small businesses!

Life Insurance

Make sure your family is looked after in the worst case scenario. We offer life insurance to cover debt, leave income for loved ones and even life insurance to leave a legacy for generations to come!

LLQP

Provincially Licensed ensuring professional service, backed by the safety of a highly regulated industry.

100+

Years In Business! The companies that we work with to provide you with coverage have long track records, many of them being in business for over 100 years each.

1.6Million

Our main insurance provider pays out more than $1.6 Million in claims to their customers per working day! This includes Cowboy Insurance Customers!

Testimonials

What Our Customers Say

Chris - Manitoba

"Morgan is a dream to deal with and the best insurance rep I have ever dealt with. She does a damn good job and knows what a person needs when they are self-employed. She isn't pushy. She will just give you a good set of options based on your needs and help you build a plan to cover you in case of an accident or sickness. I would highly recommend anyone looking for insurance have a talk with Morgan. Don't wait until you get hurt or sick, talk to her now and get covered today!"

Lester Bowman - Ontario

"Ive always looked at the price of insurance as a necessary evil if ya will, hard to make a claim when you need to etc. Morgan has changed my opinion about that part! My accident showed me that it's highly important to have coverage, and Morgan was right there for the whole process until I got paid! I definitely would recommend anyone to her, she actually cares about her clients getting the payout they are entitled to and has been very helpful thru out."

Tanner Allemand - Saskatchewan

"Every time I've had questions or dealings with Morgan, I've gotten knowledgeable, professional and timely answers and service!"

Annie Cholin - Saskatchewan

"Morgan was super helpful when we needed to submit my son's first rodeo accident claim. Highly recommend her!!"

FAQ

Frequently Asked Questions

Rodeo Coverage: Does your insurance cover rodeo athletes?

We cover rodeo athletes, ensuring you have financial support even after a tough ride.

Pre-existing Conditions: I have a medical condition. Can I still get coverage?

Some policies may offer coverage even with certain medical conditions.

Affordability: Isn't coverage for high risk things like farming, ranching and rodeo really expensive?

We offer affordable coverage for individuals and families, protecting your income and everything you’ve worked so hard to build.

What about extreme sports? Do you cover those?

We offer affordable coverage that protects you 24 hours a day, 7 days a week! Depending on the policy, coverage may apply during work, recreational, outdoor activities and even high risk activities.

Do you offer Disability Coverage and Group benefits for other professions?

Yes! We offer a range of disability and group benefits options so we can find a plan that fits your needs no matter what profession you're in! Some of the most common professions that we cover are Farming, Ranching, Ag Professionals like Farriers, Therapists, Horse Trainers, Contract Cowboys etc. We also cover Tradesman, Small Business Owners and Truck Drivers! If you don't see your profession listed here, by all means, give us a call and we will find a plan for you too!